Marcin Wichary takes us on a fascinating journey while exploring the surprising ubiquity of the font “Gorton” in New York City. Despite its quirky and often imperfect designs, this font can be found in both mundane and extraordinary settings, from office signs to the Apollo spacecraft.
Gorton wasn’t just on computer keyboards, intercom placards, and sidewalk messages visited by many shoes. Gorton was there on typewriter keyboards, too. And on office signs and airline name tags. On boats, desk placards, rulers, and various home devices from fridges to tape dispensers.
A lot of typography has roots in calligraphy – someone holding a brush in their hand and making natural but delicate movements that result in nuanced curves filled with thoughtful interchanges between thin and thick. Most of the fonts you ever saw follow those rules; even the most “mechanical” fonts have surprising humanistic touches if you inspect them close enough.
I even spotted Gorton a few times in Spain, or the U.K., and didn’t make too much of it, not thinking about the likelihood of machines from George Gorton’s company in a small town of Racine, Wisconsin making it all the way to different continents. In hindsight I should have.